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Motor Traders
Generating sales leads is expensive & getting 5⭐️ reviews is hard...
AutoEngage Makes It EASY!
Watch How Our FREE Demo Got A Croydon Based Car Dealer, 5 Finance Proposals & 1 Sale Within 48hrs Of Contacting 56 Of Their Previous Customers!
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Motor Traders
Generating sales leads is expensive & getting 5⭐️ reviews is hard...
We Make It EASY!
Watch How Our FREE Demo Got A Croydon Based Car Dealer, 5 Finance Proposals & 1 Sale Within 48hrs Of Contacting 56 Of Their Previous Customers!
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"I took 5 finance applications"
I took 5 applications for finance which I am currently working on. One of which came in yesterday, completed the deal to px her merc and drove off in a new SUV.
Lewis Cooper
Approved Cars, Croydon
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Read all about it!
August has unveiled a significant trend in car dealer news: there has been a noticeable dip in used car values. As the summer days wane, the motor trade news is abuzz with Cap HPI’s revelation that this month may see the steepest monthly drop in used car values for 2023.
By mid-August, the average value of used cars had already declined by 1.2%. This downward trend led Derren Martin, the director of valuations at Cap HPI, to anticipate nearly a 2% fall by month's end, making it the most pronounced drop this year. July had already witnessed a 1.9% fall. But, rather than sounding alarm bells, Martin suggests this isn't a market crash but rather a "realignment on pricing". This perspective is bolstered by the fact that, despite the recent dip, prices remain notably higher than they were a couple of years ago.
One could argue that the market is simply getting back into stride, as it does tend to become a tad unpredictable during the summer holiday season. And though August typically sees more stability in car values, this year has been an exception.
Electric vehicles (EVs), often the darlings of the motor trade news, haven’t been spared. In fact, their values seem to be dipping slightly faster, with an average decline of 1.5% by mid-month. But it’s not a universal trend; while some EV models like the Polestar 2 have seen values drop by a sizeable 6%, others, like the Hyundai Kona, have actually appreciated by 1%. Martin aptly remarks, “With EVs, they are now jostling to find their place.”
There's been a hint of concern regarding the hybrids too, especially given the devaluation of EVs. Martin had expected hybrid values to feel more strain, and while they haven’t thus far, it’s a trend that might be on the horizon.
However, traditional petrol and diesel enthusiasts need not be too concerned. Despite the fluctuations in EV values, these fuels make up such a minute proportion of the used car market that they're unlikely to drag down the overall value of petrol and diesel vehicles.
Martin also pointed out an interesting consumer behaviour: not many are yet convinced to opt for used EVs despite their decreasing costs. Yet, a few shrewd retailers are making the most of it by purchasing models like the Nissan Leaf, Renault Zoe, or Tesla Model 3 in bulk and subsequently selling them at retail.
In light of the rising cost of living and increasing interest rates, many consumers are feeling the pinch. Consequently, there are instances of potential buyers choosing to stick with their existing vehicles, prioritising essentials like mortgage payments.
In a reassuring note, Martin advises dealers not to fret over recent market dynamics, especially concerning EVs. September promises fresh opportunities, with an influx of cars returning to the market from fleet and leasing, offering a good stock for dealers to snap up.
For a comprehensive insight into the recent trends and shifts in the motor trade, do visit the original article on am-online.com.
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not sure if autoengage is for you?
Listen I understand what it is like to run a dealership as i've run my own, I've been exactly where you are now. Whilst running my own dealerships I spent £Hundreds of thousands of my own money on advertising and marketing to try and help sell more cars.
Most was good, but there was a lot that was really bad! I bought plenty of stuff that looked great on paper, but left me with nothing apart from a lighter bank balance.
Thats why when I started AutoEngage my #1 priority was to provide a near instant return on investment. I am pleased to say that I have definitely achieved that and always happy to prove it!
The motor trade is a small world that unless you have worked within it, you will never truly understand it. I have used my 29 years of motor trade experience of working in & owning my own car dealerships and put it into AutoEngage.
Quite simply AutoEngage will easily & cost effectively help you sell more cars every month, even in December! By booking sales appointments with your previous customers, generating 5⭐️ google reviews and helping you manage all of your incoming leads turning them into customers.
However I don't expect you to take us at face value and that is why I am always happy to put my money where my mouth is and show you results up front!
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