recent articles
Check Out Our Latest Articles, Help Guides And Videos
Used car dealer Cazoo has announced the completion of the sale of its German car subscription business, Cluno, marking its exit from the European market. The financial terms of the deal with ViveLaCar and The Platform Group have not been disclosed. Cazoo's withdrawal from mainland Europe follows the sale and wind-down of other businesses and assets in the region. The company incurred significant administration expenses of £530 million in 2022, attributed to the costs of shutting down acquired businesses, compared to £219 million the previous year.
Cazoo had acquired Cluno in February 2021 as part of its expansion plans to establish a dominant presence in the European used car market. However, the company has faced challenges in recent months, resulting in significant layoffs, the closure of customer centers, and scaling back vehicle preparation operations. Cazoo has also divested its operations in Italy and Spain, closed its car subscription business in the UK, and sold its data business, Cazana.
The company's share price has declined by 43% in the past month, trading at $1.30, valuing the business at just $50 million (£40.2 million). This is a significant drop from its initial valuation of £5 billion during its listing on the New York Stock Exchange. Despite an improvement in profit per unit according to the first-quarter update, Cazoo reported a 7% decrease in the number of used cars sold and an 11% decline in revenue.
Experts have raised concerns about Cazoo's strategy, questioning the significant expenditure on growth and acquisitions that ultimately led to a retreat from the European market. With a market cap of £40 million, industry professionals speculate on the company's survival and whether someone would acquire the brand or if it can sustain itself as a UK online-only car retailer.
Cazoo merged its share capital in February to boost its share price, as it fell short of the NYSE's requirement that listed stock must have a consistent price above $1. However, the share price has again approached that limit, despite the merger. Cazoo's new CEO, Paul Whitehead, expressed confidence in the company's new business plan, highlighting that the closures would save £25 million per quarter and help mitigate cash burn. The company aims to end the year with cash reserves between £110 million and £130 million, having £215 million in the bank at the end of the first quarter.
Moving forward, Cazoo has set a target of selling between 50,000 and 60,000 cars this year, with a focus on retail customers. The company plans to adopt a more targeted approach in vehicle selection, leveraging proprietary data on desirability to drive better margins and improve its website's car offerings.
You can read the original article here.
Listen I understand what it is like to run a dealership as i've run my own, I've been exactly where you are now. Whilst running my own dealerships I spent £Hundreds of thousands of my own money on advertising and marketing to try and help sell more cars.
Most was good, but there was a lot that was really bad! I bought plenty of stuff that looked great on paper, but left me with nothing apart from a lighter bank balance.
Thats why when I started AutoEngage my #1 priority was to provide a near instant return on investment. I am pleased to say that I have definitely achieved that and always happy to prove it!
The motor trade is a small world that unless you have worked within it, you will never truly understand it. I have used my 29 years of motor trade experience of working in & owning my own car dealerships and put it into AutoEngage.
Quite simply AutoEngage will easily & cost effectively help you sell more cars every month, even in December! By booking sales appointments with your previous customers, generating 5⭐️ google reviews and helping you manage all of your incoming leads turning them into customers.
However I don't expect you to take us at face value and that is why I am always happy to put my money where my mouth is and show you results up front!
Questions?
Not sure if we are going to be able to help your dealership?
Drop us a message on the web chat below and we will arrange a convenient time to call.