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Do Customers Want To Touch & Feel Before They Buy A New Vehicle

News
March 25, 2023•1 min read

“In theory, theory and practice are the same. In practice they are not .” - Albert Einstein

Introduction:

The automotive industry has been disrupted by a wave of digital innovation in recent years, with companies like Cazoo emerging as key players in the online used car market. However, some experts argue that these companies may be missing the mark when it comes to consumer behaviour.

car dealer magazine article

A recent article in Car Dealer magazine explores the importance of test-driving cars before making a purchase, and argues that the traditional dealership model still holds significant advantages over the online-only approach. Drawing on their own experiences in the industry, the author provides insights into how dealerships can continue to thrive in the face of digital disruption, and what this means for the future of car sales.

You can read the full article by clicking the picture above or at the following link: https://cardealermagazine.co.uk/publish/opinion-people-will-always-want-to-try-before-they-buy-cars-and-thats-why-the-likes-of-cazoo-are-failing/281762

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