In recent motor trade news, Redgate Lodge, the renowned Used Car Award-winning dealership, has taken a bold step by acquiring a third site in North Shields. This expansion marks a strategic move to cater to a broader clientele by focusing on low-insurance cars. The new venture, known as Redgate Lodge Select, is set to redefine the car-buying experience, offering economical and affordable vehicles valued between £4,000 and £10,000.

The acquisition of this freehold site in North Shields reflects the company's commitment to enhancing its offerings. Scott Sibley, the Managing Director, expressed the rarity of such opportunities in the area and wasted no time in securing the property. His vision for this new site is to complement their existing Shiremoor showroom, which specialises in quality used cars priced between £10,000 and £60,000, along with a nearby preparation centre.

This expansion aligns perfectly with Redgate Lodge's journey since its inception in 2010. Initially starting with a modest budget and a small selection of cars, including Renault Clios and Ford Fiestas, the company has grown steadily over the years. However, Scott recognised the need to revisit their roots and cater to customers seeking smaller, budget-friendly cars.

Redgate Lodge Select's inventory will consist of approximately 100 cars, ranging from £4,000 to £10,000. These vehicles will encompass small cars and family hatches, typically up to eight to ten years old, boasting a solid service history and mileage below 80,000 miles.

Since its opening on September 1st, the new site has witnessed a remarkable surge in finance and other product offerings. In the past, customers purchasing more affordable cars typically paid in cash and displayed limited interest in warranty products or fixed-price servicing. However, the recent shift in customer behaviour suggests that Redgate Lodge now caters to a wider audience, embracing all car-buying preferences.

With an impressive group stock level of 350 units, Redgate Lodge is well-positioned to fulfil the diverse needs of its customers. Their commitment to providing world-class service and aftercare ensures that every buyer walks away with complete satisfaction.

In conclusion, Redgate Lodge's expansion into low-insurance cars with the establishment of Redgate Lodge Select reflects their dedication to evolving with market demands. This strategic move not only revives their initial focus but also addresses the growing customer demand for affordable yet reliable vehicles. With their track record of excellence and commitment to customer satisfaction, Redgate Lodge is poised to sell more cars and make a significant impact in the UK motor trade.

You can read the original article on cardealermagazine.co.uk.