recent articles

Read All About It

Check Out Our Latest Articles, Help Guides And Videos

used cars

Seismic Shift in New Car Sales Prompts Dealers to Explore Used Car Market

June 14, 20231 min read

A significant shift is occurring in the UK new car sales landscape as manufacturers embrace the agency model.

Mercedes-Benz led the way in January, and other automakers are expected to follow suit. Although early feedback from dealers transitioning to the agency model is mixed, there is a growing concern about reduced negotiating power and potential sales closures.

To offset these risks, dealerships are considering diversifying revenue streams, with many venturing into the used car market.

car dealership

However, this transition poses challenges, particularly for dealers who previously sold only one brand.

Expanding into used car sales requires a broader brand expertise to cater to customers' diverse preferences.

Dealers must swiftly adapt to understand the pricing and selling points of different brands. Acquiring stock and managing the supply chain also become vital aspects, as traditional sources like part-exchanges may not suffice.

Additionally, the used car sector faces intense competition and ongoing stock shortages.

To succeed, dealerships must build trust and establish a reputation for quality.

Partnering with recognised national brands can enhance credibility and provide access to independent vehicle inspections, warranties, and breakdown cover.

Dealerships must also expand their product range to include warranties for used cars.

Furthermore, customer retention becomes crucial, and offering vehicle servicing for used cars can help maintain long-term relationships and generate revenue.

While the agency model may not be universally favoured, dealerships willing to embrace new ventures can find opportunities for growth and expansion.

By carefully considering stock acquisition strategies, building knowledgeable teams, and establishing partnerships with reputable organizations like the AA, dealerships can navigate the transition from the franchise model and thrive in the evolving automotive industry.

autoengage advert

car dealer newsmotor trade news
Back to Blog

Our Guarantee

We’re 100% confident MotorTrade Ai delivers real results for UK dealers — so confident, we’ll prove it upfront before you spend a penny.

Everything we offer is built to drive a near-instant return on investment. In fact, most of our dealer partners start

earning before they’ve even paid us.

No fluff. No risk. Just results.

Heard it all before?!

How do you know it will be different this time?


Built by the trade, for the trade.


We know exactly what it’s like to run a dealership—because we’ve done it ourselves. Between us, we’ve owned and operated car dealerships for years, spending hundreds of thousands of pounds on marketing and advertising to try and move more metal.


Some of it worked. A lot of it didn’t. We bought into shiny promises that looked great on paper but delivered nothing but a lighter bank balance.


That’s why we built

MotorTrade Ai

—an AI-driven solution designed specifically for the UK motor trade, by people who’ve actually been in it.


We’ve used our combined 50+ years of experience to create tools that help you:


- Book sales appointments with previous customers

- Generate 5⭐️ Google reviews

- Manage inbound leads and turn them into buyers

- Drive real, measurable ROI—even in slow months like December


And we do all of this cost-effectively, with speed and simplicity.


We’re proud to say that our customers see a near-instant return on investment—and we’re always happy to

prove it upfront.


The motor trade is a small world, and unless you’ve lived it, you don’t truly get it. That’s what makes MotorTrade Ai different. We’re not a tech startup trying to break into the industry—we’re the industry, using AI to solve real problems that real dealers face every day.


Got questions?


Not sure if we can help your dealership?


Drop us a message via the web chat below, and we’ll arrange a time to talk.

Ready to transform your dealership ?

Smarter lead gen, generate more 5⭐️ reviews and sell more cars with MotorTrade Ai!